Leverage on storytelling to transform your brand and increase its resonance with key stakeholders
How Data Analytics, Artificial Intelligence and Digital Marketing can be used to develop a compelling story around your company, services and product offerings.
Key techniques to be introduced include data engineering, data science and data visualisation.
How can Universal Human Truths be used to create an emotional connection between your company and your target audiences.
Key techniques to be introduced include video creation, editing and publishing, social listening as well as invoking emotions and brand recall through digital content.
How to create concise, and persuasive pitch decks and business proposals, and delivering them to investors and customers.
Key areas to be covered include market sizing and validation, competitive positioning, go-to-market strategy and financial projections (revenue, operating model and investment models).