Automotive
Sentiment Analysis - Instagram Brand Posts of Automotive Brands based in Singapore
Tags: #Automotive #Sentiment #Dashboard #Singapore #DataVisualisation
Business Challenge
At present, Singapore's Automotive industry is highly competive with the presence of several car brands. As a result, there is a strong need to track and compare social media brand engagements of owned brand posts against those of industry competitors.
Currently, it is a relatively time consuming process to manually compile the data and analyse the sentiment distribution of each posts. It could also be too late to action on the insights if they are reported on several weeks after the posts are published.
Solution Overview
Analytico Asia created a real-time automated sentiment analysis dashboard to extract and detect if Instagram post comments of automotive brands including BMW and Lexus are positive or negative as well as a drill-down of commonly used words in user comments.